Marketing Concentration, Management, A.A.S.

The Management, Marketing program prepares students for marketing careers that are growing and will continue to expand. Students learn about the basic functions of marketing. These functions include distribution, financing, marketing information management, pricing, product/service planning, promotion, purchasing, risk management, and selling. In teaching a core marketing curriculum, academics are related to the work place; thus this program is appropriate for people seeking careers in either profit or nonprofit organizations.

Program Student Learning Outcomes:

Apply concepts, methods, processes and functions of marketing to business operations and decision-making.
Demonstrate analytical and critical-thinking skills with direct application to business environments.
Examine impacts of the current business environment and social issues on business operations and decision-making.

Program Pathway

First Year Fall			First Year Spring
Course Number	Course Name	Credits	Course Number	Course Name	Credits
Gen Ed	English	3	Gen Ed	English	3
MAT 116 or MAT 160	Statistical Reasoning or Precalculus I	3	Gen Ed	Biological/Physical Science; 3-4 credits	3
Gen Ed	Arts/Humanities	3	BUS 104	Legal Environment of Business	3
ECO 201	Macroeconomic Principles	3	MGT 104	Marketing	3
BUS 101	Introduction to Business Organization and Management	3	ECO 202	Microeconomic Principles	3
TOTAL		15	TOTAL		15
Second Year Fall			Second Year Spring
Course Number	Course Name	Credits	Course Number	Course Name	Credits
Gen Ed	Diversity	3	ACC 102	Principals of Accounting II	3
ACC 101	Principles of Accounting I	3	Restricted Elective	Choose from the list	3
MGT 103	Principles of Management	3	Elective	Choose in consultation with advisor	3
Restricted Elective	Choose from the list	3	Elective	Choose in consultation with advisor	3
Elective	Choose in consultation with an advisor	3	Elective	Choose in consultation with advisor	3
TOTAL		15	TOTAL		15

General Education Requirements (21-22 Credits)

Arts/Humanities

Select one course from the approved General Education course list in the Arts/Humanities category (3 Credits)

Behavioral/Social Sciences

ECO 201 - Macroeconomic Principles (3 Credits)

Biological/Physical Science

Select one course from the approved General Education course list in the Biological/Physical Science category (3-4 Credits)

Diversity

Select one course from the approved General Education course list in the Diversity category (3 Credits)

English

*A minimum grade of “C” or better is required for one course from the English category.

Select two courses from the approved General Education course list in the English category (6 Credits)

Mathematics

MAT 116 - Statistical Reasoning (3 Credits)
OR
MAT 160 - Precalculus I (3 Credits)

Program Requirements (21 Credits)

ACC 101 - Principles of Accounting I (3 Credits)
ACC 102 - Principles of Accounting II (3 Credits)
BUS 101 - Introduction to Business Organization and Management (3 Credits)
BUS 104 - Legal Environment of Business (3 Credits)
ECO 202 - Microeconomic Principles (3 Credits)
MGT 103 - Principles of Management (3 Credits)
MGT 104 - Marketing (3 Credits)

Restricted Electives (6 Credits)

Select Restricted Elective credits from the following list:

ENT 106 - Entrepreneurial Marketing (3 Credits)
MGT 102 - Sales (3 Credits)
MGT 214 - Small Business Management (3 Credits)
MGT 218 - Advertising and Public Relations (3 Credits)
MGT 269 - Internship I (1-3 Credits)

Free Electives (11-12 Credits)

Electives should be selected in consultation with an advisor. Some recommended courses are listed below:

COM 103 - Public Speaking (3 Credits)
CSC 102 - Introduction to Information Technology (3 Credits)
ENT 101 - Introduction to Entrepreneurship (3 Credits)
MAT 116 - Statistical Reasoning (3 Credits)
MGT 203 - Corporate Finance (3 Credits)
MGT 210 - Human Resources Management (3 Credits)

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