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Nov 23, 2024
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ENT 106 - Entrepreneurial Marketing
(3 Credits)
This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. Students will explore both traditional and non-traditional approaches to marketing their ideas in order to best leverage limited marketing resources. Students will learn to apply basic marketing concepts in entrepreneurial settings, develop a marketing plan for an entrepreneurial idea, and address the issues unique to a new business as they develop the marketing plan. Total of 45 hours of lecture.
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