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Hagerstown Community College / HCC

Academic Catalog

2019-2020 Catalog 
    
    Feb 08, 2023  
2019-2020 Catalog [ARCHIVED CATALOG]

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MGT 104 - Marketing


(3 Credits)
This course studies market research techniques and buyer behavior, product planning and development, pricing strategies, wholesaling and retailing channels of distribution, various external forces on the consumer, and promotional programs. Total of 45 hours of lecture.



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