Feb 27, 2020  
2017-2018 Catalog 
    
2017-2018 Catalog [ARCHIVED CATALOG]

Add to My Personal Catalog

ENT 106 - Entrepreneurial Marketing


(3 Credits)
This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. Students will explore both traditional and non-traditional approaches to marketing their ideas in order to best leverage limited marketing resources. Students will learn to apply basic marketing concepts in entrepreneurial settings, develop a marketing plan for an entrepreneurial idea, and address the issues unique to a new business as they develop the marketing plan. Total of 45 hours of lecture.



Add to My Personal Catalog