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    Hagerstown Community College
   
 
  Oct 21, 2017
 
 
    
2017-2018 Catalog [ARCHIVED CATALOG]

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MGT 104 - Marketing


(3 Credits)
This course studies market research techniques and buyer behavior, product planning and development, pricing strategies, wholesaling and retailing channels of distribution, various external forces on the consumer, and promotional programs. Total of 45 hours of lecture.



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