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Hagerstown Community College / HCC

Academic Catalog

2017-2018 Catalog 
    
    Jul 06, 2020  
2017-2018 Catalog [ARCHIVED CATALOG]

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MGT 104 - Marketing


(3 Credits)
This course studies market research techniques and buyer behavior, product planning and development, pricing strategies, wholesaling and retailing channels of distribution, various external forces on the consumer, and promotional programs. Total of 45 hours of lecture.



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