Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

Skip to main content
Home

Hagerstown Community College / HCC

Academic Catalog

2020-2021 Catalog 
    
    Nov 30, 2020  
2020-2021 Catalog [ARCHIVED CATALOG]

Add to My Personal Catalog (opens a new window)

MGT 104 - Marketing


(3 Credits)
This course studies market research techniques and buyer behavior, product planning and development, pricing strategies, wholesaling and retailing channels of distribution, various external forces on the consumer, and promotional programs. Semester Offered: Spring Semester Only.  Total of 45 hours of lecture.



Add to My Personal Catalog (opens a new window)